Retail Marketing and Communication Book Download | MBA+BBA Retailing Books
The students of Diploma (BBA) Bachelor of Business Administration Year 1 can refer to the subject of Retail Marketing and Communication Book. The subject Similar Books and some Overview of the Retail Marketing and Communication subject. This subject will be mostly in Diploma in BBA Retailing. Scroll the page for more information about the Retail Marketing and Communication Book details.
Students of MBA+ BBA both can check out this Retail Marketing and Communication Self Learning Material (SLM) which have been mentioned here below with the pdf links for the students to go through. So, grab the provided information here on this page, about Retail Marketing and Communication Book Download.
Retail Marketing and Communication Book
Retail Marketing and Communication means which provide information about the services and products offered by Retailers. Retail Communication means which refers to the schemes or programs conducted to inform the customers about their services and products by the Retailers.
Retailing Marketing Example is the advertising of Styles or fashions for sale in a clothing store.
Marketing Communications is one of the techniques that the business or company that the individual uses to promote the services and products by the way of convening the promotional messages.
| Book Title | Retailing Marketing and Communication |
| Year | Year 1 |
| Course | MBA + BBA in Retailing |
| Important Topics |
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| Available in | eBook, PDF Format |
| Similar Books |
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| Edition | 2020 |
| Language | English |
The candidates who have to refer to this Retail Marketing and Communication Book
- BBA 1st year
- BBA
- MBA
Retail Marketing and Communication Subject Important Topics
- Overview of Retail Marketing
- Understanding Shoppers and Shopper’s Behaviour
- Personal Selling
- Customers and Customer’s Needs
- Steps in Selling – I
- Steps in Selling – II
- Overview of Retail Promotions
- Advertising and Promotions
- In-Store Promotions and Management
- In-Store Objectives, Advantages, and Limitations
- In-Store Promotions, Strategies, Budgets, and Evaluation
- Types and Techniques of Sales In-Store Promotions
BBA in Retailing Unit Wise Titles
Overview of Retail Marketing
1.0 objectives
1.1 Introduction
1.2 Elements of Retailing Industry
1.3 Importance of Retailing
1.4 Retail Strategy
1.5 Retail Formats (Classifying Retail Firms)
1.6 The Wheels of Retailing
1.7 Retailing Decisions
1.8 Emerging Trends in Retail Marketing
1.9 Concept of Marketing Management in Retail
1.10 Core Marketing Concepts
1.11 Marketing in the New Economy
1.12 Let Us Sum Up
1.13 Check Your Progress
1.14 References
1.15 Terminal Questions
Understanding Shoppers and Shopper’s Behaviour
2.0 Objectives
2.1 Introduction
2.2 Retail Activities
2.3 Consumer’s Shopping Behavior Patterns
2.4 Factors Affecting Consumer / Shopper Decision Making Process
2.5 Stages of Consumer Decision Process
2.6 Types of Consumer Decision Making Process
2.7 Influence of Situational Variables on Shopping Behavior
2.8 Consumer Images of Retail Stores
2.9 Let Us Sum Up
2.10 References
2.11 Terminal Questions
Personal Selling
3.0 Objectives
3.1 Introduction
3.2 What is Personal Selling?
3.2.1 Evolution of Personal Selling
3.2.2 Importance of Personal Selling
3.2.3 Advantages of Personal Selling
3.3 Nature of Sales Job
3.3.2 Objectives of Personal Selling
3.3.2 Classifying Selling Roles
3,4 Qualities of a Sales Person
3.4.1 The Ineffective Sales Person
3.4.2 The Effective Salesperson
3.4.3 Recognizing the Effective Salespeople
3.4.4 The Effective Business Salesperson
3.5 Role of Information Technology in Personal Selling
3.5.1 Telecommunications
3.5.2 Customer Information: Storage and Handling
3.5.3 Managing the SalesForce
3.6 Let Us Sum Up
3.7 Terminal Questions
3.8 Answer to Check Your Progress
Customers and Customer’s Needs
4.0 Objectives
4.1 Introduction
4.2 What Is Need?
4.3 Needs Arousal
4.4 Goals
4.5 Needs and Wants
4.6 Motive
4.7 Customer Emotions
4.8 Needs, Self-Expression, and Consumer Behavior
4.9 Let Us Sum Up
4.10 References
Steps in Selling – I
5.0 Objectives
5.1 Introduction
5.2 What is the Personal Selling Process?
5.2.1 The 12 step selling process- Individual
5.2.2 Preparing For Selling
5.3 The Personal Selling Process- B2B
5.3.1 Prospecting
5.3.2 Pre-Approach
5.3.3 Approach
5.3.4 Need Assessment
5.3.5 Presentation
5.4 Let Us Sum Up
5.5 Answers to Check Your Progress
5.6 Terminal Questions
Steps in Selling – II
6.0 Objectives
6.1 Introduction
6.2 Objections
6.2.1 Spin Selling
6.2.2 Customer Centered Selling
6.2.3 Relationship Selling
6.2.4 Sell
6.2.5 Locate
6.2.6 Lau
6.2.7 Adapt
6.2.8 One of Selling
6.2.9 Handling Objections
6.3 Closing The Sale
6.4 Follow Up and Complaints
6.5 Personal Selling Process in Retail
6.6 Let Us Sum Up
6.7 Terminal Questions
Overview of Retail Promotions
7.0 Objectives
7.1 Introduction to Retail Promotion
7.2 Role of Retail Promotion
7.3 Objectives of Retail Promotion Mix
7.4 Retail Promotions and Communication Process
7.5 Cost-Effective Promotional Methods
7.6 Retailers Goals & Promotional Goals
7.7 The Promotional Mix Elements
7.8 Promoting the Retailer as a Brand
7.9 Let Us Sum Up
Advertising and Promotions
8.0 Objectives
8.1 Introduction
8.2 Fundamentals of Advertising
8.2.1 Need for Advertising
8.2.2 Advertising and the Modern World
8.2.3 Advertising Benefits r 8.2.4 Categories of Advertising
8.3 Retail advertising
8.3.1 Purpose
8.3.2 Media of Retail Advertising
8.3.3 Special Characteristics
8.4 Below the Line Advertising
8.4.1 Different Types of Literature
8.4.2 Pont of Sales (POS) Display Material
8.5 Sales Promotion
, 8.6 Retail Promotion Techniques %
8.7 Let Us Sum Up
8.8 Terminal Questions
In-Store Promotions and Management
9.0 Objectives
9.1 Introduction
9.2 Concept of Store Management
9.3 Types of Stores & Product Assortment
9.4 Services Offered by Retailers
9.5 Retail Chain Concept
9.6 Product Positioning
9.7 Promotional Methodologies
9.8 Let Us Sum Up
9.9 Terminal Questions
In-Store Objectives, Advantages, and Limitations
10.0 Objectives
1 0.1 Introduction
10.2 Why in-Store Promotion?
10.3 Promotional Objective Parameters
10.4 Objectives of In-Store Promotion
10.5 Growth of In-Store Promotion
10.6 Opportunities and Limitations of In-store Promotion
10.7 Let Us Sum Up
1 0.8 Terminal Questions
In-Store Promotions, Strategies, Budgets, and Evaluation
1 1.0 Objectives
11.1 Introduction
1 1.2 Strategy Formulation Basis and Budget Creation
11.3 Creation of a Marketing Budget
11.4 The Product (or Service)
11.5 Overall Price Strategies
1 1.6 Product Characteristics
1 1.7 Strategies for In-store Promotions
1 1.8 Customer Retention Schemes
11.9 Footfall Increase Management & Conversion to Sales Strategies
11.10 Let Us Sum Up
1 1.1 1 Terminal Questions
1 1.1 1 Some Retail Promotion Advertisement to Ponder
Types and Techniques of Sales In-Store Promotions
12.0 Objectives
12.1 Introduction
12.2 Store Positioning
12.3 Developing In-Store Promotional Programme
12.4 Determination of Promotional Objectives
12.4.1 Communication objectives
12..4.2 Sales objectives
12..4.3 Benefits of Promotional Schemes
12.5 Establishing an Overall Promotional Budget
12.5.1 Affordable Method
12.5.2 Percentage of Sales Methods
12.5.3 Objective Task Method
12..5.4 Competitive Parity Method
12.5.4 Design the Offer
12.6 Identify Sources of Sales Promotion
12.7 Tools and Techniques of In-Store Promotion
12.8 In-store Activities
12.9 Measuring In-store Effectiveness
12.10 Let Us Sum Up
12.11 Terminal Questions
The above mentioned are the Unit Wise Titles of the Retail Marketing and Communication Subject which the year 1 BBA candidates have to refer.
Download Retailing Marketing and Communication Book PDF
BBA Candidates 1st Year can download the Retailing Marketing and Communication Book PDF links were mentioned below in a table format. They can download the links at any time they want.
| Retailing Marketing and Communication Book PDF Download | Download links |
| Overview of Retail Marketing | Download |
| Understanding Shoppers and Shopper’s Behaviour | Download |
| Personal Selling | Download |
| Customers and Customer’s Needs | Download |
| Steps in Selling – I | Download |
| Steps in Selling – II | Download |
| Overview of Retail Promotions | Download |
| Advertising and Promotions | Download |
| In-Store Promotions and Management | Download |
| In-Store Objectives, Advantages, and Limitations | Download |
| In-Store Promotions, Strategies, Budgets, and Evaluation | Download |
| Types and Techniques of Sales In-Store Promotions | Download |
Download Retailing Marketing and Communication Study Material PDF
Download Retailing Marketing and Communication Study Material PDF, Click on the below link to download the Study Materials (SLM):
| Retailing Marketing and Communication | Download Links |
| Download | |
| Download | |
| Download | |
| Download | |
| Download |
Retailing Marketing and Communication Subject Related Books
The books list which was mentioned below is some of the similar books of Retailing Marketing and Communication Subject. And, we mentioned the Books and the Authors Names as well. So, these are some of the lists of Retail Marketing and Communication Books.
- Consumer Behaviour & Marketing Communication by S. H. H. Kazmi
- Mastering Fashion Marketing by Tim Jackson
- Retail Buying Techniques by Fiona Elliott
- Smart Things to Know about E-Commerces by Michael J. Cunningham
- Retail Marketing by Siva Kumar
- Communication For Retail Marketing by Ashraf Rizvi
- Integrated Retail Marketing Communication by Sudhakar
Buy through Online
These are the Books lists that available in the Shopping stores like Amazon, etc. The candidates can go through these books as well for the preparation at the time of examination.
Sale
Retail Buying Techniques
- Jaico Publishing House
- Fiona Elliott (Author)
- English (Publication Language)
- 228 Pages - 08/08/2006 (Publication Date) - Jaico Publishing House (Publisher)
Sale
Retail Marketing
- Kumar, A Siva (Author)
- English (Publication Language)
- 226 Pages - 10/31/2007 (Publication Date) - Excel Books (Publisher)
- Consumer Behaviour & Marketing Communication by S. H. H. Kazmi
- Mastering Fashion Marketing by Tim Jackson
- Retail Buying Techniques by Fiona Elliott
- Smart Things to Know about E-Commerces by Michael J. Cunningham
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So, the candidates of BBA in Retailing and MBA Candidates can follow our website to know more information about the retail Marketing and Communication Book and subject of different courses as well. So, if you