Download MBA Global Marketing Management pdf Notes. Here You can Check the Download Links to MBA 4th Sem Study Materials & Books. From the following MBA Global Marketing Management Notes, you can get the complete Study Material in Single Download Link. All the students who are doing MBA, the following notes will help fast understanding of the fundamentals of Global Marketing Management (MBA గ్లోబల్ మార్కెటింగ్ మేనేజ్మెంట్). The core courses in an MBA program cover various areas of business such as accounting, finance, marketing, human resources, operations, and statistics, etc.
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MBA Global Marketing Management pdf Notes
Importance of global marketing: This course is designed to provide knowledge of marketing management in the international scenario, and To enable the student to appreciate the nuances of the international marketing environment and develop marketing strategies for the dynamic international markets. Global marketing is “Marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities, and opportunities in order to meet global objectives”.
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Suggested Books for MBAarketing Management
- Daniels, Raderbaugh & Sulliva, GLOBALIZATION, AND BUSINESS, Prentice-Hall India,
- Kiefer Lee & Steve Carter, GLOBAL MARKETING MANAGEMENT, OU Press, 2009
- Masaaki & Helsen, GLOBAL MARKETING MANAGEMENT, John Willey & sons Inc, 2004
- Micheal R.Czinkota and IIkka A.Ronkainen, GLOBAL MARKETING, CENGAGE Learning, 2007
- Philip R.Cateora and John L.Graham, INTERNATIONAL MARKETING, Irwin McGraw-HilL
- R. Srinivasan, INTERNATIONAL MARKETING, Prentice-Hall India Pvt. Ltd, New Delhi, 2008
- Terpstra & Sarathy, INTERNATIONAL MARKETING, Thomson Press002
MBAarketing Management Syllabus- 4th Semester
Unit – I
The international marketing environment – Political and legal systems – Multilateral and Geographical Groupings – Culture and Business Customs – Economic and Financial dimensions.
Unit – II
Understanding the global consumer market – Scope and challenges of international marketing – Assessing international market opportunities – Marketing Research.
Unit – III
International marketing management – Planning and organization – Market entry strategies – Export, joint ventures, and direct investments.
Unit – IV
Global product management – standardization vs. differentiation – Product planning and development – Marketing industrial products and services globally – Pricing for international markets.
Unit – V
Global logistics management – International distribution systems – Global advertising and promotional strategies – Sales management – Developing marketing strategies and programs for international markets.
MBAarketing Management Review Questions
- Explain the criteria for selection of channel members in international markets
- There is a recent trend that Indian firms are becoming multinationals. Indicate possible changes in strategic marketing behavior they should follow for smooth sailing in the global market.
- A medium-sized Indian beauty products firm is facing international competition for the first time as its government opens up its national market to foreign competitors and What are its competitive options?
- What are the reasons for the highly positive response to the first batch of products?
- What was the reason for the very poor response for the second batch of the product?
- Why Mr. Pratap failed in this project?
- Define services. What are the characteristics of services?
- Examine the factors influencing the decisions for having a standardized vis-à-vis customized advertisement with suitable examples. Which one would you prefer and why?
- What are the factors influencing globalization of services?
- What are the challenges in the global market?
- Explain the process of marketing communication in an international context.
- What are the factors influencing the success of a global service firm?
- What aspects of the marketing environment in Russia made it difficult to open Gold’s Gym?
- Distinguish between indirect and direct marketing channels in the international market.
- What is the basic marketing strategy of Gold’s Gym?
- In what ways is a relationship perspective important to the success of Gold’s Gym?
- What do future marketing environment trends you think represent opportunities or threats to the success of Gold’s Gym?
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