Customer Relationship Management Notes MBA pdf – Download MBA 4th Sem Study Materials & Books

Download Customer Relationship Management Notes MBA pdf. Here You can Check the Download Links to MBA 4th Sem Study Materials (SLM) & Books.  All the students who are doing MBA, the following notes will help fast understanding of the fundamentals of Customer Relationship Management. The core courses in an MBA program cover various areas of business such as accounting, finance, marketing, human resources, operations, and statistics (ग्राहक संबंध प्रबंधन नोट्स), etc. From the following MBA Customer Relationship Management Notes, you can get the complete Study Material in Single Download Link.

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Customer Relationship Management Notes MBA pdf

Introduction to CRM: Customer Relationship Management (CRM) is to create a competitive advantage by being the best at understanding, communicating, delivering, and developing existing customer relationships, in addition to creating and keeping new customers. Change begins with knowledge. Companies today need to implement more sophisticated ways of measuring this complex and diverse field. Technology will continue to drive these new measurement approaches.

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 Suggested Books for MBA Customer Relationship Management

  •  Alok Kumar Rai, CRM CONCEPT & CASES, Prentice Hall of India Private Limited, New Delhi. 2011
  • S. Shanmugasundaram, CRM, Prentice Hall of India Private Limited, New Delhi, 2008
  • Kaushik Mukherjee, CRM, Prentice Hall of India Private Limited, New Delhi, 2008
  • Jagdish Seth, et al,CRM
  • V. Kumar & Werner J.,CRM, Willey India, 2008
  • Bcrnd H Schmitt: CUSTOMER EXPERIENCE MANAGEMENT: A Revolutionary Approach To Connecting With Your Customers.
  • Gordon S. Linoff, Michael J. A. Berry, MINING THE WEB: TRANSFORMING CUSTOMER DATA, Wiley Computer Publishing, Singapore.
  • Jagdish Seth, et al: CRM
  • Jill Dyche: THE CRM HANDBOOK: A BUSINESS GUIDE TO CRM, Addison Wesley Information technology Series.
  • Kristin L. Anderson & Carol J Kerr: CRM
  • Lita van Wel and Lamb’s Royakkers, ETHICAL ISSUES IN WEB DATA MINING, ETHICS AND INFORMATION TECHNOLOGY 6: 129–140, 2004., Kluwer Academic Publishers, Netherlands
  • Mark Sweiger, Mark R. Madsen, Jimmy Langston, Howard Lombard, CLICKSTREAM DATA WAREHOUSING, Wiley Computer Publishing, Singapore.
  • Michael J. A. Berry, Gordon S. Linoff, DATA MINING TECHNIQUES: FOR MARKETING, SALES, AND CRM, Wiley Computer Publishing, Singapore.
  • Michael J. A. Berry, Gordon S. Linoff, MASTERING DATA MINING: THE ART AND SCIENCE OF CRM, Wiley Computer Publishing, Singapore.
  • Patrica 13. Ramaswamy, et al: HARVARD BUSINESS REVIEW ON CRM
  • Ralph Kimball, Margy Ross, THE DATA WAREHOUSE TOOL KIT, Wiley Computer Publishing, Singapore.
  • Stanley A.Brown: CRM, John Wiley & Sons, Canada, Ltd.

MBA Customer Relationship Management Syllabus- 4th Semester

Unit – I

CRM concepts – Acquiring customers, – Customer loyalty and optimizing customer relationships – CRM defined – success factors, the three levels of Service/ Sales Profiling – Service Level Agreements (SLAs), creating and managing effective SLAs.

Unit – II

CRM in Marketing – One-to-one Relationship Marketing – Cross Selling & Up Selling – Customer Retention, Behaviour Prediction – Customer Profitability & Value Modeling, – Channel Optimization – Event-based marketing. – CRM and Customer Service – The Call Centre, Call Scripting – Customer Satisfaction Measurement.

Unit – III

Sales Force Automation – Sales Process, Activity, Contact- Lead and Knowledge Management – Field Force Automation. – CRM links in e-Business – E-Commerce and Customer Relationships on the Internet – Enterprise Resource Planning (ERP), – Supply Chain Management (SCM), – Supplier Relationship Management (SRM), – Partner Relationship Management (PRM).

Unit – IV

Analytical CRM – Managing and sharing customer data – Customer information databases – Ethics and legalities of data use – Data Warehousing and Data Mining concepts – Data analysis – Market Basket Analysis (MBA), Clickstream Analysis, Personalization, and Collaborative Filtering.

Unit – V

CRM Implementation – Defining success factors – Preparing a business plan requirements, justification and processes. – Choosing CRM tools – Defining functionalities – Homegrown versus out-sourced approaches – Managing customer relationships – conflict, complacency, Resetting the CRM strategy. Selling CRM internally – CRM development Team – Scoping and prioritizing -Development and delivery – Measurement.

MBA Customer Relationship Management Review Questions

  •  Briefly, explain prioritizing in CRM.
  •  Who should scope a CRM Project?
  •  Elaborate in detail the CRM Development success metrics.
  • Explain in detail planning, construction, and deployment in a CRM project.
  • Briefly, explain CRM delivery system.
  • Elaborate in detail the CRM program timeline.
  • How do you plan for CRM success?
  • “Garbage in, garbage out”, Explain.
  •  Explain in detail the CRM team.
  • Elaborate in detail the job roles that participate in CRM development.
  •  What is the purpose of measuring Customer Relationship Management?
  •  Explain in detail the CRM Measurement frameworks.
  •  Write short notes on Customer Value Analysis.
  • Briefly, highlight the relation of Balanced Scorecards in CRM.
  •  What are the attributes of a different CRM Measurement Framework?
  • Explain in detail the complexity of CRM Measurement

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