Rural Marketing Book Download – MBA Study Material

Rural Marketing Book is useful for both MBA and BBA Students as well. These are the books that were provided by the (Indira Gandhi National Open University) IGNOU Study Materials. The candidates can download the Unit wise Title or Important topics links which were given in below on this page. This subject will be in (Master of Business Administration) MBA 1st Year mostly. The candidates can download the Rural Marketing Book PDF which was mentioned here.  The students who are searching about Marketing can get the details of MBA marketing

Rural Marketing Study Material was also provided here for the MBA Students to download with pdf links. So, go through the complete provided information about Rural Marketing Book Download. 

Rural Marketing Book

Rural Marketing refers to the activities which were undertaken by the marketers to encourage the people who are living in a rural area and also to convert their purchasing power into an effective demand for the services and goods and also making these available in Rural Areas in the idea to improve their standard of living.

Rural Marketing is nothing but a process of pricing, Developing, Promoting and distribution of the Specific Goods and Services leading to be desired to exchange with the rural customers and also they should satisfy their needs and wants, and also achieve the organisational Objectives.

The following candidates can only refer to this Rural Marketing Book:

• MBA
• BBA

And, also like MCQ (Multiple Choice Questions) also these will be mentioned.

Important Topics of MBA in Rural Marketing

The Below mentioned are the important Topics of the Rural Marketing subject. The students which have to be referred. The Unit Wise Titles were also mentioned in the below.

• Rural Markets: An Overview
• Understanding the Rural Consumer
• Product and Pricing Decisions for the Rural Markets
• Managing the Promotions
• Accessing Rural Markets
• Understanding Rural Marketing Process – Cases Studies

Unit Titles

The Unit Titles of Rural Marketing subject in MBA year 1 was mentioned. In, the above we have mentioned the Important topics of the Rural Marketing Book.

RURAL MARKETS: AN OVERVIEW

•  Rural Markets in India
•  Understanding Rural Environment

UNDERSTANDING THE RURAL CONSUMER

•  Differential Aspects of Buying Behaviour, Major influences on rural,
• Buying Behaviour
•  Trends in Consumer Behaviour
•  Rural Marketing Research

 PRODUCT AND PRICING DECISIONS FOR THE RURAL MARKETS

•  Product Development, Adoption Process and
• Modification Decision
•  Pricing Decision

 MANAGING THE PROMOTION

•  Understanding Rural Media and
•  Current Opportunities
•  Message Design & Development for Rural Market
•  Rural Promotion Effort

ACCESSING RURAL MARKETS

•  Physical Infrastructure and Dynamics of
• Distribution Process
•  Participants in the Rural Distribution Process
• Behavioural Dimensions
•  Physical Distribution Processes

 UNDERSTANDING RURAL MARKETING PROCESS – CASE STUDIES

Download Rural Marketing Book PDF

The students can download the Rural Marketing Book PDF whenever they want. And, By Clicking the link the Master of Business Administration students can download the PDF Format links.

Download Rural Marketing PDF

Download Rural Marketing PDF, Click on the below link to download the Self Learning Materials (SLM):

Related Rural Marketing Books

These are the books which were mentioned below are some of the related Rural Marketing Books. The students can also refer these books as well.

• Rural Marketing: Challenges and opportunities
• Rural Marketing: Environment, Problems and Strategies
• Rural Marketing: Text and Cases 2e
• Rural Marketing

Purchase Online

• New Perspectives in Rural
• IGNOU Rural Marketing
• Rural Marketing Unleashed

The students can also buy the Rural Marketing Book which was available through on the Online Stores like Flipkart, Amazon, etc. The students don’t need to go to Book Shops also. And, the Price of the book is below INR 500 / -.

The students of Master of Business Administration who are studying this article can share the article with those candidates who are searching for the Rural Marketing Book. And, also the BBA candidates can also refer to this article as well. So, it will be useful for them.