Marketing of Services Book | MBA Study Material Download

we are providing information about the Marketing of Services Book and also the types of the Marketing of Services as well. we are also providing the information regarding the edition, course, language, similar books, available, etc. The students can also the PDF Material which was mentioned below in the article And, also Concepts of Marketing Services. The IGNOU (Indira Gandhi National Open University) was Providing the MBA Study Material. This subject will be in (Master of Business Administration) MBA 1st Year.

MBA Marketing of Services Self Learning Material will be available here for the students to check. So, go down & read out the complete overall information which has been provided here about Marketing of Services Book. 

Marketing of Services Book

Services Marketing Usually refers to both business to business and business to consumer and includes marketing of services such as financial services, telecommunications services, and entertainment and also the hospitality services, Health care and car rental services, etc.

There are seven types of Marketing Services:

• Physical Evidence
• Processes
• People
• Product and place
• Place and promotion

Mostly, this subject will be in MBA 1st year or BBA 2nd Year. Based on the institute’s norms the Marketing of Services subject will be placed.

The following candidates can also refer to this Marketing of Services Book:

• BBA
• MBA
• MBA IV Sem

Important Topics of MBA 1st Year Services Marketing Subject

• Services Marketing: An Introduction
• Services Marketing Mix
• Strategic Issues
• Sectoral Applications – I
• Sector Applications – II

The MBA IV Sem subject Marketing of Services important Topics list was mentioned above. The students of MBA have to refer to the list.

Unit Titles

SERVICES MARKETING: AN INTRODUCTION

•  Services Marketing – Conceptual Framework
•  Role of Services in Economy
•  International Trade in Services, The WTO and India
•  Consumer Behaviour for Services

 SERVICES MARKETING MIX

•  Product and Price
•  Place and Promotion
•  Extended Marketing Mix

 STRATEGIC ISSUES

•  Service Quality
•  Managing Capacity/Demand
•  Retaining Customers

 SECTORAL APPLICATIONS – I

•  Financial Services
•  Hospitality and Tourism Services
•  Health Services
•  Case Study on Financial Services Marketing

 SECTORAL APPLICATIONS – II

•  Educational Services
•  Professional Services
•  Telecommunication Services
•  Product Support Services
•  Case Studies

These are important topics and Unit Wise Titles of the Marketing of Services Book. The students can also download the Marketing of Services Book PDF.

Download MBA Marketing of Services Book PDF

And, the Download Links were also mentioned here in the below mention table. In, column I the units for the subjects were mentioned and in the II Column, the download links were mentioned. 

Download Marketing of Services PDF

Download Marketing of Services PDF, Click on the below link to download the Study Materials (SLM):

Similar Books

These are the list of similar books and also we mentioned the name of the Authors for some books. The students can also refer to this textbook. And, also these books were also available in the market and also in Online Stores as well.

• Services Marketing – Integrating Customer Focus Across the Firm
• Services and Global Marketing, MBA IV Sem
• Services Marketing by M. K. Rampal
• Services Marketing: People, Strategy and Technology

Buy through Amazon.in

The books list which was available on the Online were mentioned here. Mostly the books which were mentioned below only those are available on the Online Store at a reasonable price for the Marketing of Services Book.

• Services Marketing: Concepts, Strategies, and Cases
• Services Marketing: Technology, People and Strategy
• Services Marketing (Cases and Text)

The candidates of the School of Management Studies who were reading this article can also share the article if needed for those who are searching for this Marketing of Services Book. So, it will be useful for them.