MBA Marketing Research pdf free download – MBA 2nd Semester Notes, Study Material & Books 

Suggested Books for MBA Marketing Research

• Marketing Research by Ramanuj Majumdar
• Marketing Research by Mishra
• Naresh K. Malhotra, MARKETING RESEARCH: AN APPLIED
• ORIENTATION, Pearson Education, Asia.
• Paul E. Green & Donald S. Tull, RESEARCH FOR MARKETING DECISIONS. PHI Learning Private Limited, New Delhi, 2009
•  Marketing Research by MV Kulkarni
• Donald R. Cooper & Schindler, MARKETING RESEARCH CONCEPT & CASES, Tata McGraw-Hill Publishing Company Limited, new Delhi, 2006
• S.C. Gupta, MARKETING RESEARCH, Excel Books India, 2007
•  Marketing Research by DM Sarawte
• Research for Marketing Decisions by Paul Green, Donald Tull
•  Marketing Research by Rajendra Nargundkar (Tata McGraw)
•  Business Research Methods by Donald R.Cooper
• Market research by G.C.Beri

MBA Marketing research syllabus – 2nd Sem

Unit – I

The Marketing Research System – Definition of MR – Basic and
Applied Research – The Marketing Research Process – Types of Research – Steps in Marketing Research Process – Research Design – Data Sources – Marketing Information System – International Market Research.

Unit – II

Sampling Process in Marketing Research– Sampling Design and
Procedure – Sampling Methods – Non-probabilistic sampling Techniques – Probabilitic sampling Techniques – Sample Size determination – Sampling Errors.

Unit – III

Measurement & Scaling in Marketing Research: Measurement
concept – Sources of variation in Measurement, Validity & reliability of Measurement – Attitude measurement – Scaling Procedure

Unit – IV

Data Instruments – Data Collection- Online data collection –
Collection of Secondary Data – Collection of Primary Data Methods – Field Operations – Errors and Difficulties in Data Processing, Coding, and Editing. Data Analysis – -Hypothesis Testing – Report Writing – Presentation of Data.

Unit – V

Application of Marketing Research: Product Research – Motivation research – Advertising Research – Sales Control Research – Rural Marketing research – Export Marketing research.

MBA Marketing Research Review Questions

• Research is not without limitations. In such cases, how can a
  marketer rely on research data and the findings? Discuss.
•  Collect five research papers and examine how the researchers have stated the research methodology adopted in their studies.
•  A problem well defined is problem half solved –Discuss.
• Of all the sources of information, intelligence is the best source as it helps managers, to develop intuitive abilities. Discuss.
• Define marketing research.
•  Distinguish between basic and applied research and problem
  identification and problem-solving research with suitable examples.
• How does marketing research help in the decision-making stages of managers?
•  In what decision areas of marketing, research can help managers?
• When do you, as a marketer prefer to conduct marketing research?
• Name some of the marketing research firms and identify their activities.
•  What are the recent trends in marketing research?
• Outline the steps in marketing research.
• Briefly, discuss problem definition phase in the marketing research
• How are the objectives and hypotheses formed?
•  What are the problems faced by a researcher in interacting with managers for designing a research project?
• Explain the concept of a model. What is its use in research?
• What are the limitations of the research?
• How do you make research effective?
• Compare and contrast the exploratory, descriptive, and causal research designs.
•  Explain the methods of data collection in exploratory research
• Elaborate the purpose and methods of descriptive research
•  State the purpose and methods of causal research.
• Define a cross-sectional design and longitudinal design. What are the relative advantages and disadvantages?
• Discuss how the Internet can facilitate the implementation of
  different types of research designs.
• How important is n information system to a company’s success?
• What are the major sources of input for a decision support system?
•  Explain the benefits of DSS as an example.

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