Download Management of Marketing Communication and Advertising Book | MBA Study Material

Check out the details of the Management of Marketing Communication and Advertising Book. The students can also download the unit links. And, also we were shown the important topics, and similar books also. This subject will be in a (Master of Business Administration) MBA Study Material. And, we are given some information about the Management of Marketing Communication and Advertising Book and also types of Advertising as well. And, also students can find MBA Course Duration as well.

Management of Marketing Communication and Advertising Study Material pdf links was also provided here for the students. So, read the provided information in depth about Management of Marketing Communication and Advertising Book. 

MBA Year 1 Management of Marketing Communication and Advertising Book

Management of Marketing Communication and Advertising is a concept that was designed to make all aspects of marketing communication such as public relations, sales promotion, advertising, and direct marketing work together as a unified force, rather than permitted to work in an isolation.

There are majorly six types of marketing such as:

• Direct Marketing
• Personal Selling
• Advertising
• Digital Marketing
• Sales Promotion and
• Public Relation

These are the candidates who have to refer to this Management of Marketing Communication and Advertising Book:

• MBA
• BBA

Important Topics

• Marketing Communication And Advertising – Basic Concepts
• Advertising Campaign Planning And Execution
• Media Planning Concepts
• Marketing Communication Form
• Strategies for Advertising Agencies
• Cases Studies

These are the six important topics which will learn in the Management of Marketing Communication and Advertising subject.

Unit Titles of MBA Management of Marketing Communication and Advertising

The above mentioned are the important topics and below mentioned are the unit wise titles of the Management of Marketing Communication and Advertising subject.

MARKETING COMMUNICATION AND ADVERTISING — BASIC CONCEPTS

•  Marketing Communication in Marketing
•  Communication-Key Concepts
•  Indian Media Scene

 ADVERTISING CAMPAIGN PLANNING AND EXECUTION

•  Planning Communication Strategy
•  Advertising Campaign Planning: Strategic
• Consideration, Creative Consideration
•  Advertising Creativity: Campaign Planning and Execution
•  Advertising Research: Role and Trends
•  Measuring Ad Effectiveness: Definitions and Techniques

 MEDIA PLANNING CONCEPTS

•  Media Concepts, Characteristics, and Issues in Media Planning
•  Media Selection, Planning, and Scheduling
•  Internet as an Emerging Advertising Media

 MARKETING COMMUNICATION FORM

•  Managing Sales Promotion
•  Direct Marketing
•  Publicity and Public Relation
•  Social Marketing Communication

 STRATEGIES FOR ADVERTISING AGENCIES

•  Function and Structure of Ad Agencies
•  Managing Client Agency Relationship
•  Strategies for Account Management
•  Legal and Ethical Issues in Advertising

 CASE STUDIES

Download Management of Marketing Communication and Advertising Book PDF

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Download Management of Marketing Communication and Advertising PDF

Download Management of Marketing Communication and Advertising PDF, click on the below link to download the Self Learning Materials (SLM):

Similar Notes of Management of Marketing Communication

These are similar Books which were available in the market. The students can refer to these books also if a critical situation like they missed the textbook somewhere else. These books are also covered the important points of the subject.

• Advertising and Promotion: An Integrated Marketing Communications Perspective
• Advertising and Integrated Marketing Communications
• Integrated Marketing Communications
• Advertising and Promotion: An Integrated Marketing Communications Perspective
• Social Media Marketing
• E-Commerce & Business Communication

Management of Marketing Advertising Book Purchase through Amazon.in

The books list was given below which were available in the market. The students can search in the Online with these names.

• Advertising and Promotion: An Integrated Marketing Communications Perspective
• Advertising and Integrated Marketing Communications
• Integrated Marketing Communications
• Advertising and Promotion: An Integrated Marketing Communications Perspectives

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