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MBA 1st Semester Subjects
1st Semester subjects are common for all the courses in MBA. The subjects are given below:
- Perspectives of Management
- Accounting for Management
- Business Environment
- Managerial Communication
- Managerial Economics
- Organizational Behaviour
- Quantitative Techniques for Management
Andhra University MBA 1st Semester Syllabus
Semester – I
|1.||Perspectives of Management||20||80||100||4||4|
|2.||Accounting for Management||20||80||100||4||4|
|7.||Quantitative Techniques for Management||20||80||100||4||4|
Download MBA 1st Semester AU Syllabus
CP:1 PERSPECTIVES OF MANAGEMENT
Unit I: Management – Evolution of Management Thought -Principles of Management – Functions of
Management – Social Responsibility of Management.
Unit II: Planning – Nature, Purpose and Importance of Planning-Types of Plans-Steps in Planning
Premises and Forecasting – process of Decision Making-Decision Tree Analysis.
Unit III: Organization – Principles of Organization – Formal and informal Organization – types of
Organization Structure – Line and Staff Relations – Delegation – Decentralization –Span of Control.
Unit – IV: Directing- Leadership Theories and Styles –Motivation –Theories: Maslow’s Theory and
Unit- V: Control-Importance, Steps, Processes, Techniques-PERT/CPM-Total Quality Management.
CP:2 ACCOUNTING FOR MANAGEMENT
Unit-I: Accounting for Management –Nature and Scope – Management Process and Accounting – Financial Accounting Vs Cost Accounting Vs Accounting for Management –Role of Account in Modern Organization Unit – II: Financial Accounting System – Generally Accepted Accounting Principles and Accounting Standards Governing Financial Statements – Contents of Profit and Loss Account – Balance Sheet (Theory only)
Unit- III: Elements of Cost–Cost Sheet Preparation – Absorption Vs Marginal Costing –Cost – Volume – Profit Analysis – Cost Behaviour – Breakeven Analysis – Contribution Approach – Profit Planning.
Unit-IV: Cost Concepts for Decision making – Decision Making Process – Decision SituationsSales
Volume Decisions – Pricing and Special Order Pricing – Make / Buy Decisions – Product
Decisions- Addition, Deletion and Alteration of Mix – Plant Shutdown Decision.
Unit- V: Budgeting – Types of Budgets – Financial Vs Operation Budgets – Short Term Vs Long
Term Budgets – Preparation of Sales Budgets – Purchase Budgets- Expenditure Budgets for
Material, Labour and Overheads – Construction of Cash Budget- Flexible Budget – Master
Budget – Management Control and Budgeting – Performance Budgeting and Zero Based
CP:3 BUSINESS ENVIRONMENT
Unit-I: Business Environment: Components and Significance – Socio Cultural, Economic, Legal,
Political, Technological and External Factors Influencing Business Environment, Dimensions of
International Business Environment and Challanges
Unit-II: Structure of Indian Economy ; Economic systems- Economic planning with special
reference to last three plans, public, private joint and cooperative sectors Multinational
Corporations, Impact of Multinational Corporations in Indian Economy.
Unit-III: Industrial policies of the Govt., Policy resolutions of 1956 and 1991 and subsequent
changes, Monetary and Fiscal policies, Export and Import policies with reference to latest
Unit – IV: Public Sector and Small Industry in India, Past, Present and Future of Public Sector,
Performance, Problems, Priviatisation, disinvestment, SEZs – their role, Role of SSIs, Procedure
for establishing SSIs, Role of DICs, Problems of SSIs, Sickness in SSIs..
Unit – V: Stock Markets, SEBI, its rules and regulations, Stock Exchange, Functions of Stock
Exchanges, Primary and Secondary markets, Competition Act 2002 – Conmpetitiveness,
Foreign Exchange Management Act, Social Responsibilities and Ethics in Business.
CP:4 MANAGERIAL COMMUNICATION
Unit – I: Role of Communication in Business – Objective of Communication – The Process of
Human Communication – Media of Communication, Written Communication – Oral
Communication – Visual Communication, Audio Visual Communication – Silence – Developing
Listening Skills – Improving Non–verbal Communication kills – Understanding Cultural Effects
Unit – II: Managing Organization Communication – formal and Informal Communication- Intra
and Personal Communication – Models for Inter-Personal Communication – Exchange Theory,
Johari Window and Transactional Analysis.
Unit-III: Managing Motivation to Influence Interpersonal Communication – Inter-Personal
Perception – Role of Emotion in Inter-Personal Communication- Communication Styles –
Barriers of Communication – Gateways to Effective Interpersonal Communication
Unit-IV: Business Writing Skills – Significance of Business Correspondence, Essentials of
Effective Business Correspondence, Business Letter, and Forms, Oral Presentations – Meetings,
Telephone Communication – Use of Technology in Business Communication, E-mail Messages.
Unit-V: Report Writing – Meaning and Significance; Structure of Reports; Negative, Persuasive
and Special Reporting; Informal Report – Proposals; Formal Reports; Organization of Press
CP:5 MANAGERIAL ECONOMICS
Unit I: Introduction: Nature and Scope of Managerial Economics; Objectives of the Firm-Traditional
Theory, Sales and Revenue Maximizing Theories, Managerial Theories, and Behavioral Theories;
Profit Maximization. Vs. Wealth Maximization.
Unit II: Demand Analysis: Demand-Meaning, Determinations Of Demand, Demand Function; Law
of Demand; Elasticity of Demand –Price, Income, Cross and Promotional or Advertising Elasticity
of demand, Managerial Uses of Elasticity of Demand; Demand Forecasting. Demand Forecasting
Methods for Existing and New Products, Criteria for Good Forecasting Method.
Unit III: Production Analysis: Production Function –Law of Variable Proportions, Isoquant and
Isocost Curves, Least Cost Combination, and Returns to Scale; Economies of Large Scale; CobbDouglas
Production Function and Constant Elasticity of Substitution – Production Function; Cost
concepts and Cost Oriented Pricing Methods.
Unit-IV: Market Analysis: Price and Output Determination under Perfect Competition; ProfitMeaning
and Profit Theories-Profit Planning-Measurement.
Unit – V: Economic Optimization: Economic Problems and Optimization Techniques –
Unconstrained and Constrained Optimization; Unbounded Maxim – Optimization of Functions of
One Variable and Optimization with Multivariate Function;
CP:6 ORGANISATIONAL BEHAVIOUR
Unit-I: Meaning and scope of OB-Challenges and opportunities – Foundations of Individual
behavior, values, attitude, job satisfaction, personality, perception, and emotions.
Unit – II: Motivation-Theories, Group dynamics – Leadership styles.
Unit –III: Organizational conflict-causes and consequences-conflict and Negotiation.
Unit-IV: Organisational change, change process resistance to change and Organisational
Unit – V: Organisational Culture-Creating an Ethical Organisation-Managing Stress-Organisational
CP:7 QUANTITATIVE TECHNIQUES FOR MANAGEMENT
Unit-I: Functions, Linear, Quadratic, Logarithmic, and Exponential Functions- Permutations and
Combinations – Matrices – Solving System of Equations with Matrix Methods – Differentiation and
Integration of Simple Functions and their Applications.
Unit – II: Measures of Central Tendency – Measures of Dispersion –Simple Correlation and
Regression Analysis – Concept and Applications of Multiple Regressions.
Unit –III: Concept of Probability- Probability Rules – Joint and Marginal Probability – Baye’s
Theorem- Probability Distributions- Binomial, Poisson, Normal and Exponential Probability
Unit-IV: Sampling and Sampling Distributions – Estimation – Point and Interval Estimates of
Averages and proportions of small and Large Samples –Concepts of Testing Hypothesis –One
Sample Test for Testing Mean and Proportion of Large and Small Samples.
Unit – V: Tests Two Samples –Tests of Difference between Mean and Proportions of Small and
Large Samples – Chi-square Test of Independence and Goodness of Fitness- Analysis of Variance.
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