MBA 2nd Semester ANDHRA UNIVERSITY Syllabus 2023 – MBA 1st year

Here you will find ANDHRA UNIVERSITY MBA 2nd Semester Syllabus 2023. Students who are searching for AU MBA 2nd Semester Syllabus will get the complete syllabus on this page. Candidates preparing for the MBA 2nd Semester exams have to know the syllabus (ఆంధ్ర విశ్వవిద్యాలయం). Every individual who is in Andhra University  MBA 2nd Semester has to collect the Syllabus for there preparation in 2nd-semester exams. You can check the MBA 2nd Semester syllabus on this site or You may also .check the syllabus on the official website.

MBA 2nd Semester Subjects

2nd Semester subjects are common for all the courses in MBA. The subjects are given below:

Core Papers

  • Marketing Management
  • Financial Management
  • Human Resource Management
  • Research Methodology for Management

Electives (Choose any Three)

  • Operations Management
  • Corporate Legal Frame Work
  • E-Business
  • Corporate Governance & Ethics
  • Digital Governance
  • Project Management

Andhra University MBA 2nd Semester Syllabus

The official website is

Semester – II

Core Paper Subjects Internal External Total Hrs/week Credits
1. Marketing Management 20 80 100 4 4
2. Financial Management 20 80 100 4 4
3. Human Resource Management 20 80 100 4 4
4. Research Methodology for Management 20 80 100 4 4
Electives(Choose any Three)
1. Operations Management 20 80 100 4 4
2. Corporate Legal Frame Work 20 80 100 4 4
3. E-Business 20 80 100 4 4
4. Corporate Governance & Ethics 20 80 100 4 4
5. Digital Governance 20 80 100 4 4
6. Project Management 20 80 100 4 4


Download MBA 2nd Semester AU Syllabus

<< Download Andhra University MBA 2nd Semester Syllabus  >>


Unit – I: Importance and Scope of Marketing: Concepts of Marketing; Marketing Management Tasks; Marketing Environment; Marketing and Customer Value – Industrial Marketing, Services Marketing, Global Marketing.

Unit –II: Marketing Information System and Marketing Research; Consumer Behaviour and Buying Decision Process – Organization Buyer Behaviour – Market Segmentation and Targeting.

Unit – III: Development of Marketing Offerings Strategy – New Product Development–Product line and Decisions–Product-mix–Product Differentiation – Product Life Cycle Management – Brand Management – Packaging.

Unit – IV: Pricing Strategies and Programs; Setting the Price – Adapting the Price –Initiating Response to Price Changes – Delivering Value: Designing and Managing Value Networks – Channels of Distribution.

Unit – V: Communicating Value: Designing and Managing Marketing Communications –Advertising – Direct Marketing and Personal Selling – Sales Promotion – Events and Public Relations and Public Relations : Competitive Marketing Strategies- Emerging Trends in Marketing: Networking Marketing-Viral Marketing-Ambush/Guerilla Marketing-Green
Marketing-Direct Marketing etc.


Unit- I: Nature , Scope and Objectives of Financial Management, Goals of FM-Profit Maximization Vs Wealth Maximization – Finance Functions – Financial Planning and Forecasting – Role of Financial Manager – Funds Flow Analysis – Cash Flow Analysis.- Ratio Analysis.                                                       Unit-II: Financing Decision: Financial Leverage – EPS-EBIT Analysis –Cost of Capital –Weighted Average Cost Capital – Capital Structure – Factors Affecting Capital Structure Theories of Capital Structure.

Unit – III: Investment Decision: Nature and Significance of Investment Decision- Estimation of Cash Flows – Capital Budgeting Process – Techniques of Investment Appraisal: Pay Back Period; Accounting Rate of Return, Time Value of Money- DCF Techniques –Net Present Value, Profitability Index and Internal Rate of Return.

Unit-IV: Dividend Decision: Meaning and Significance – Theories of Dividend –Determinants of Dividend – Dividend policy – Bonus Shares – Stock Splits.

Unit – V: Working Capital Decision: Meaning – Classification and Significance of Working Capital – Component of Working Capital – Cash Management Models – Cash Budgeting –Accounts Receivables – Credit Policies – Inventory Management.


Unit-I: Introduction: Definition and Functions of HRM; Principles of HRM; Changing Environment of HRM; Challenges; Ethical Aspects of HRM.

Unit –II: HR Planning; Concepts; Factors Influencing; HR planning; HR Planning Process; Job Analysis, Recruitment, and Selection; Tests and Interview Techniques.

Unit –III: Training and Development – Need, Process, Methods and Techniques, Evaluation, Management Development; Evaluating Employee Performance; Career Development and
Unit – IV: Compensation – Concepts and Principles; Influencing Factors; Current Trends in Compensation – Methods of Payment – Incentives and Rewards.

Unit –V: Managing Industrial Relations – Trade Unions – Employee Participation Schemes – Collective Bargaining – Marketing Knowledge Workers.


Unit – I: Meaning and Importance of Research – Research Process – Types of Research –Defining Research Problem – Formulation of Hypothesis – Testing of Hypothesis.

Unit – II: Research Design – Exploratory Research – Descriptive Research – Casual Research – Sampling and Sampling Design – Sampling Methods – Simple Random Sampling –Stratified Sampling –Systematic Sampling – Cluster Sampling – Multistage Sampling, Non–Probability Sampling – Convenience Sampling – Judgement Sampling – Quota Sampling.

Unit – III: Data Collection – Primary and Secondary Data – Designing of Questionnaire –Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale – Ratio Scale –Guttman Scale – Likert Scale – Schematic Differential Scale.

Unit – IV: Editing – Coding – Classification of Data – Tables and Graphics Presentation –Preparation and Presentation of Research Report.

Unit – V: Non-Parametric Tests – Kolmogorov – Smirnov Test – Runs Test for Randomness – Sign Test – Median Test – Multivariate Analysis – Multiple Regression Analysis– Concepts and Application of Discriminate Analysis and Factor Analysis.

ELECTIVE (Choose any Three)

Unit – I: Introduction: Nature and Scope of Production and Operation ManagementHistorical Evolution – Types of Manufacturing Systems – Differences Between Manufacturing and Service Operations Role of Production and Operation Manager.

Unit-II: Production Planning and Control: Stages in PPC – Gantt – PPC in Mass, Batch, and Job Order Manufacturing-Aggregate Planning – Maintenance Management – Industrial

Unit-III: Plant Location: Facility Location and Layout Planning –Types of Layouts –Material Handling Equipments – Material Handling Principles – Models Used in LayOut

Unit- IV: Productivity: Factors, Affecting Productivity – Job Design – Process Flow Charts –Methods Study – Work Measurement – Engineering and Behavioral Approaches.

Unit –V: Material Management –Cost Associated with Inventory – Economic Order Quantity– ABC Analysis – Materials Requirement Planning – Just In – Time Production Total Quality Management – Acceptance Sampling – Control Charts – Quality Circle – Zero Defects Programmes – ISO 9000 – Application of Computer in Production and Operations.


UNIT- I: Significance of Business Laws—Indian Contract Act, 1872: Meaning and classification of contracts—Essentials elements of a valid contract— performance of a contract—Discharge of a contract—Void agreements Breach and remedies of a contract.

UNIT-II: The Sale of Goods Act, 1930: Meaning and Essentials of contract of sale—Sale and Agreement to sell—Conditions and Warranties—Transfer of property Performance of a contract of sale—Unpaid seller.

UNIT-III: The Indian Partnership Act, 1932: Meaning and Essentials of partnership-Registration of partnership—Kinds of partners—Rights and Liabilities of Partners—Relations of parties to third parties—Dissolution.

UNIT-IV: The Consumer Protection Act, 1986: Meaning of Consumer, Service, Goods,Deficiency, Defect, Unfair Trade Practices—Rights of Consumers—Machinery For redressal of Grievances—Remedies available to injured consumers

UNIT-V: The Companies Act, 1956: Nature and Registration—Kinds of Companies—Memorandum of Association—Article of Association—Kinds of Shares—Powers and duties of Directors—winding up.


UNIT –I: Introduction – Traditional Business Vs E-Business – E-Business, E-Commerce, E- Marketing
and M-Commerce –Internet, WWW and Evolution of E-Business – Growth of E-Business in India

UNIT – II: Infrastructure for E-Business – Internet Protocals, Web-Based Clint/Server, Internet Security,
Media Convergence, Multimedia –Architectural Framework for E- Business – WWW as the Architecture

UNIT – III: E-Business Models based on Relationship of Transaction Parties and based on Relationship of Transaction Types – E-Business for Service Industry – Travel and Tourism, Employment Placement, Real Estate, Stocks Trading, Publishing – Mobile Commerce through different Apps

UNIT –IV: E-Payment Systems – Classification of Payment Systems – Risk and E-Payment Systems – E-Security– Privacy, Integrity, Authentication, Non Repudiation, Technical Attacks and Non Technical Attacks

UNIT –V: E- Advertisement – E-Business Strategies and Implementation – E-Supply Chain Management –Legal Ethical Issues of E-Business


Unit I: Corporate Governance – concept -meaning – scope – need – Corporate Governance mechanism – Corporate Governance and stakeholders – Investors protection – obligation to investors –obligation to employees –the obligation to customers – managerial obligation – obligation to government – Corporate governance and value maximization.

Unit II: Historical perspective of Corporate Governance – World Bank on Corporate Governance –OECD Principles – Mckinsey survey on corporate governance – Sarbanes-Oxley Act 2002 – Indian Committees and guidelines and corporate governance- Naresh Chandra committee – Narayana Murthy committee -J.J.Irani committee- Kumar Mangalam Birla committee – The Confederation of Indian industry’s Initiatives – SEBI initiatives – Corporate Governance practices in India.

Unit III: Corporate Governance and role of Board of directors – Role of Board – governance issues relating to the Board – the role of directors – independent directors – Clause 49 of Listing agreement – Directors” remuneration – Corporate Governance Reporting and Best practices.

Unit IV: Corporate Governance and the role of Audit committees – role, duties, and responsibilities of auditors –types of auditors –corporate governance and internal auditors – cost audit methodology quality audit –Naresh Chandra Committee report on Corporate audit and governance.

Unit V: Corporate Governance and business ethics – meaning – scope – the need for business ethics – roots of unethical behavior – unethical issues –corporate governance and ethics – the Indian context-Corporate Social Responsibility – meaning – scope – Corporate Governance and CSR –Social responsibility and Indian corporations. Corporate Governance and regulators role – SEBI– The future of Corporate Governance in India.


Unit I: Introduction: Governance in Digital Age (Introduction of ICTs in administration, Technological Adaptation, Reorganisation of Administrative Structure & Institutions) – Meaning, scope, and importance of e-governance-Evolution of e-governance.
Unit II: Theories of e-governance-Models of e-governance-National e-governance plans.
Unit III: Application & Techniques of e-governance in rural development, urban administration, economic development.
Unit IV: E-governance in India-e-governance policy, e-governance projects in the states of Andhra Pradesh & Karnataka, e-governance in India-Electronic Citizen Services.
Unit V: Issues & Challenges-e-Readiness, digital divide (gender, geographical, economic, social and political); e-governance-critical factors (Technology, People, Process, Resource, Infrastructure, Nature of PPP Models.


Unit I: Basics of Project Management –Concept– Project environment – Types of Projects –Project life cycle – Project proposals – Monitoring project progress – Project appraisal and Project selection – Causes of delay in Project commissioning– Remedies to avoid overruns. : Identification of Investment opportunities – Sources of new project ideas, preliminary screening of projects – Feasibility studies and reports – Stages of Project feasibility study – Components for project feasibility studies.

Unit II: Market feasibility -Market survey – Categories of the Market survey – steps involved in conducting market survey – Demand forecasting techniques, sales projections.

Unit III: Technical feasibility: Production technology, materials and inputs, plant capacity, site selection, plant layout, site preparation, Managerial Feasibility Project organization, and responsibilities. : Legal Aspects of Project Management – Legalities – Basic legal provisions. Development of Programme Evaluation & Review Technique (PERT) – Benefits of PERT –Assumptions in PERT modeling Construction of PERT (Project duration and valuation, slack and critical activities, critical path interpretation) – Critical Path –Method (CPM)

Unit IV: Financial Analysis – Capital Expenditure – Criteria and Investment strategies – Capital Investment Appraisal Techniques (Non-DCF and DCF) – Risk analysis – Cost and financial feasibility – Cost of project and means of financing –– Estimation of cash flows – Estimation of Capital costs and operating costs; Revenue estimation – Income – Determinants – Forecasting income – Preparation of detailed financial projections Operational feasibility -Heads of cost, estimates of cost of production – Breakeven point – Economics of working.

Unit V: Project Management –project implementation and review – Forms of project organization – project planning – project control – human aspects of project management – prerequisites for successful project implementation – project review – performance evaluation –abandonment analysis – behavioral issues in project abandonment – administrative aspects of project abandonment.

MBA 2nd Semester ANDHRA UNIVERSITY Syllabus 2023

MBA 2nd Semester ANDHRA UNIVERSITY Syllabus 2023

MBA 2nd Semester ANDHRA UNIVERSITY Syllabus 2018

Also, read

Here in this article, Andhra University MBA 2nd Semester Syllabus 2023 is clearly given. Follow this article to know the complete syllabus of AU MBA 2nd Semester. On this page, you may also download AU MBA 2nd Semester Syllabus in pdf format. Share this article with your friends who want AU MBA 2nd Semester Syllabus. For any queries or doubts regarding Andhra University MBA 2nd Semester Syllabus, you may comment on the below comment box. We will answer them as soon as possible.

Join @ExamUpdatesNews Telegram Channel

Leave a Reply

Your email address will not be published. Required fields are marked *

buy levitra buy levitra online