Download Management Marketing Book – M. Com Study Material

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Scholars know details about the Management Marketing Book and also we were mentioning the Meaning of Management Marketing and some overview of the subject as well. This subject will be M. Com 2nd Year. And, also we were mentioning the PDF links of the Management Marketing Notes PDF for the students to download at the time of preparation.

M.Com 2nd Year Management Marketing Book

Management Marketing is the organization of the authority which mainly focuses on the application of techniques, methods, marketing orientation inside organization and enterprises and the management of a firm’s marketing activities and resources.

five types of Marketing Functions

  • Selling
  • Transportation
  • Standardization and Grading
  • Market Information
  • Storage
  • Assembling and Buying
  • Risk-Taking
  • Market Information

And, also there are some Concepts that should know in the field of Marketing

  • Selling Concept
  • Product Concept
  • Production Concept
  • Marketing Concept
  • Societal Marketing Concept
Book TitleManagement Marketing
Year2nd Year
Important Topics
  • Nature and Scope of Marketing
  • Understanding Consumers and Selecting Target Markets
  • Product Decisions
  • Pricing Decisions
  • Distribution Decisions
  • Promotions Decisions and Emerging Issues
CourseM. Com
Similar Books
  • Marketing Management by Dr. Amit Kumar
  • Marketing Management by Kevin Lane Keller Philip Kotler
  • Marketing 4.0 : Moving form Traditional to Digital by Philip Kotler
  • Marketing Management by V. S. Ramaswamy
  • An Introduction to Marketing Management by T. N. CHHABRA
Edition2020
LanguageEnglish
Available inPDF, eBook Format

These candidates only have to refer to this Management Marketing Book

  • M. Com
  • M. Com 2nd Year

Important Topics of Management Marketing Subject

The Important Topics were listed for the subject of Management Marketing Subject to the candidates. And, the Unit Titles were also mentioned below for the candidates to refer.

  • Nature and Scope of Marketing
  • Understanding Consumers and Selecting Target Markets
  • Product Decisions
  • Pricing Decisions
  • Distribution Decisions
  • Promotions Decisions and Emerging Issues

Unit Titles

Nature and Scope of Marketing

  • Introduction to Marketing
  • Marketing Environment
  • Marketing Information and Research

Understanding Consumers and Selecting Target Markets

  • Buyer Behaviour
  • Markets and Market Segmentation
  • Market Targeting and Positioning

Product Decisions

  • Product Concepts and Classification
  • Product Development and Product Life Cycle
  • Branding, Servicing, and Packaging

Pricing Decisions

  • Objectives and Methods of Pricing
  • Price adjustment Strategies
  • Regulation of Prices

Distribution Decisions

  • Distribution Channels
  • Marketing Intermediaries
  • Marketing Logistics

Promotions Decisions and Emerging Issues

  • Marketing Communication
  • Personal Selling and Sales Promotion
  • Advertising and Publicity
  • Emerging Issues in Marketing

These are the Unit Wise Title of the subject which was mentioned in the list format for the candidates to go through at the time of preparation.

Download M.Com Management Marketing Book PDF

The Download links were mentioned for the candidates to download the links of the Management Marketing for the scholars. The candidates can download these links at time they want.

Download Management Marketing Book PDFDownload links
Nature and Scope of MarketingDownload
Understanding Consumers and Selecting Target MarketingDownload
Product DecisionsDownload
Pricing DecisionsDownload
Distribution DecisionsDownload
Promotion Decisions and Emerging IssuesDownload

Download Management Marketing PDF

Download Management Marketing PDF, Click on the below link to download the Study Materials :

Management MarketingDownload Links
Download
Download
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Management Marketing Subject Similar Books

we were mentioned some of the similar books on the Management Marketing Subject with the author name as well. So, the students can easily find out the books. And, these are the top similar books for the Management Marketing subject.

  • Marketing Management by Dr. Amit Kumar
  • Marketing Management by Kevin Lane Keller Philip Kotler
  • Marketing 4.0: Moving from Traditional to Digital by Philip Kotler
  • Marketing Management by V. S. Ramaswamy
  • An Introduction to Marketing Management by T. N. CHHABRA

Buy Through Online

Marketing Management For B.Com. M.Com. B.B.A. & M.B.A. Classes of Various Universities
  • Language Published: English
  • Binding: Paper Back
  • Dr. Amit Kumar (Author)
  • English (Publication Language)
  • 352 Pages - 05/24/2022 (Publication Date) - Sahitya Bhawan Publications (Publisher)
Sale
Marketing Management
  • Amazon Kindle Edition
  • Keller, Kevin Lane (Author)
  • English (Publication Language)
  • 1971 Pages - 11/30/2014 (Publication Date) - Pearson (Publisher)
Marketing 4.0: Moving from Traditional to Digital
  • Amazon Kindle Edition
  • Kotler, Philip (Author)
  • English (Publication Language)
  • 200 Pages - 11/17/2016 (Publication Date) - Wiley (Publisher)
Sale
Marketing Management: Indian Context Global Perspective
  • V. S. Ramaswamy (Author)
  • English (Publication Language)
  • 884 Pages - 07/11/2018 (Publication Date) - Sage Publications India Pvt Ltd (Publisher)
Sale
An Introduction To MARKETING MANAGEMENT
  • T.N. CHHABRA (Author)
  • 05/24/2022 (Publication Date) - SUN INDIA (Publisher)
  • Marketing Management by Dr. Amit Kumar
  • Marketing Management by Kevin Lane Keller Philip Kotler
  • Marketing 4.0 : Moving from Traditional to Digital by Philip Kotler
  • Marketing Management by V. S. Ramaswamy
  • An Introduction to Marketing Management by T. N. CHHABRA

So, Management Marketing Books were also in online stores like Amazon, etc. So, the candidates can purchase the list of books Online. They don’t need to go to the supermarket.

Also, Visit

We were mentioned the details of the Management Marketing Book. And, for also the candidates can mention the comments section if they have any quires about this subject or any other course details. So, we may help to clear your doubts.

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