Marketing of Financial Services Book – MBA Study Material Download

The Scholar can check out here, the details of the Marketing of Financial Services Book important topics and Unit Wise Titles as well. And, also we have mentioned the Some types of Financial Services and What is meant by the Marketing of Financial Services for the students.  And, also the Students can download the Marketing of Financial Services Book PDF which was mentioned in the IInd table below on this page. They can download at any time they want. (IGNOU) Indra Gandhi University of National Open University was providing the MBA Marketing of Financial Services subject study Material. 

The students can also find the MBA Syllabus as well.

MBA Marketing of Financial Services Book

Marketing of financial services is referred to the use of market tactics collectively done by the employers by marketers in the financial services sector to attract retain existing ones or new customers.

There are different types of financial services which was mentioned below:

• Mutual Funds
• Wealth Management
• Professional Advisory
• Insurance
• Stock Market
• Treasury/Debt Instruments
• Audit/Tax Consulting

The table shows information about Important topics, similar books, available in, and also the Year, Course as well. This subject will be mostly in the MBA year 1 or BBA 2nd year.

Only these students can refer to this Marketing of Financial Services Book:

• BBA
• MBA

Marketing of Financial Services subject Important Topics

MBA Marketing of Financial Services Subject Important topics was mentioned in the list format.

• Financial Services in India
• Marketing of Banking Services
• Merchant Banking and Allied Services
• Insurances and Pension Funds
• Beyond Tomorrow

Unit Titles

Financial Services in India

• Financial Services Markets: An Overview
• Issues in Marketing of Financial Services
• Marketing of Financial Services: A Conceptual Framework
• Consumer Behaviour in Relation to Financial Services

Marketing of Banking Services

• Banking Products and Services
• Distribution, Pricing, and Promotions Strategy for Banking Services
• Attracting and Retaining Customers

Merchant Banking and Allied Services

• Issues Management Services
• Stock Broking Services
• Corporate Finance and other Financial Services
• Project Finance Services
• Advisory and Consultancy Services

Insurances and Pension Funds

• Mutual Funds Marketing in India
• Marketing of Insurance Services
• Marketing of Pension Funds
• Marketing Strategies for Mutual Funds

Beyond Tomorrow

• Directions of Growth and Beyond Tomorrow
• Information Technology and its Implications
• Globalization and its Impact on Financial Services Markets

These are the Unit Wise Syllabus of the Marketing of Financial Services subject in MBA year 1.

Download Marketing of Financial Services Book PDF

The table which was mentioned below shows the download links and also the Marketing of Financial Services Book PDF as well. The students of (Bachelor of Business Administration) BBA also download those links free of cost at any time they want.

Marketing of Financial Services

Below mentioned table shows the pdf links of Marketing of Financial Services Self Learning Material (SLM): 

Similar Books of Marketing of Financial Services subject

There are some similar books of Marketing of Financial Services which the scholar may refer to instead of the textbook. The list of the books was mentioned below:

• Marketing of Financial Services by Dhananjay Bapat
• Financial Markets Institutions & Financial Services
• Marketing of Financial Services by V.A Avadhani
• Marketing Financial Services by Estelami Hooma Estelami Hooman
• Finance Services Marketing by Ennew

Purchase Online

Marketing of Financial services Books was also available in Online stores like Flipkart, Amazon, etc. And, the prices of the book were also very reasonable which the students can effort to buy the book.

• Marketing of Financial Services by Dhananjay Bapat
• Financial Markets Institutions & Financial Services
• Marketing of Financial Services by V.A Avadhani
• Marketing Financial Services by Estelami Hooma Estelami Hooman
• Finance Services Marketing by Ennew

The students of Master of Business Administration (MBA) who are reading this Marketing of Financial Services Book. They can share the article with those who are searching for this Marketing of Financial Services subject book. So, it will be useful for them.